Trump Hotels and Casinos

Paper Summary:

This paper provides a general overview of some of the more salient aspects of Donald Trump's Trump Hotels and Casinos. The description of the corporation includes a list of the corporate executives, a brief history and context of the corporation. A description of casinos currently operating under this corporation, and marketing strategies for the Taj Mahal casino is also included. The analysis portion of this study highlights the financial successes and failures of the corporation. The final evaluation of the corporation is based on a synthesis of all information previously discussed. Prospects for the future of the corporation are examined.

Executive Summary
Corporate Executives
Brief History and Context
Casino Description
Casino Marketing: The Taj Mahal
Financial Analysis
Evaluation and Prospects for the Future

From the Paper:

"By 2004, the corporation's stocks had fallen 82% to $2.38 a share. At the time, this was little more than the cost of one ride of the New York City subway. And this abysmal performance had nothing to do with the casino industry. During the same period, rival MGM saw its shares rise by 223%. In 2004, Trump Hotels and Casinos was once more in Chapter 11 proceedings while it tried to figure a way out from underneath $1.8 billion in debt through corporate restructuring. In short, the history of Trump Hotels and Casinos has been one significant financial loss after another, falling stock prices, and increasing debt burdens."

Sample of Sources Used:

• "About Us." Trump Taj Mahal. 2006. 31 Mar. 2006 <http://www.trumptaj.com/index.cfm/fuseaction/content.child/nodeID/d681e148-e4bc-4420-bc09-9fe2b41116c7/>.
• "Corporate & Stockholder Information." Trump Entertainment Resorts. 31 Mar. 2006 <http://trumpcasinos.com/corporate/corporate.html>.
• "Is Trump Getting Trumped?" CNNMoney.com. 31 Mar. 2004. 31 Mar. 2006 <http://money.cnn.com/2004/03/31/news/midcaps/trump/index.htm>.
• "James B. Perry Appointed Chief Executive Officer of Trump Entertainment Resorts, Inc.," Hotel Online, 6 July 2005, 31 Mar. 2006 <http://www.hotel-online.com/news/PR2005_3rd/July05_JamesPerry.html>.
• Krantz, Matt. "Trump's Gamble Not Paying Off at Casino." USAToday.com. 11 Mar. 2004. 31 Mar. 2006 <http://www.usatoday.com/money/copmanies/management/2004-03-11-trump_x.htm>.

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