Tourism in the USA

Paper Summary:

The paper provides an overview of the general situation of the United States' travel and tourism market. The paper then discusses the most important characteristics of the mature segment of the travel market that is comprised of individuals over 55 years of age. The paper shows how this market presents serious opportunities for expansion and development.

Outline:
Thesis Statement
Abstract
Introduction
Methodology
Findings and Discussion
Conclusions

From the Paper:

"In the case of a research project, even when it is necessary to collect primary information, the first step of the research must consist in consulting the most adequate secondary sources. In our situation, secondary sources will ensure most of the information presented in the following section.
"For this research project, the most useful secondary sources have been identified, on the one hand, and they have been evaluated in accordance with the requirements of the researched situation. For this market research secondary sources have been consulted, as an essential condition, given the fact that such sources present the highest degree of accessibility and they ensure a more thorough image on the tourism market in the USA in general, and of the silver tourism market in particular."

Sample of Sources Used:

• U.S. Travel Market Overview - Demographics (2005). Travel Industry Association. Retrieved March 14, 2008 from http://www.tia.org/researchpubs/us_overview_demographics.html.
• Marketing Research Programs - Travel Market Segments (2006). Travel Industry Association. Retrieved March 15, 2008 from http://www.tia.org/researchpubs/travel_market_segments.html.
• The Mature Traveler (2000). Travel Industry Association. Retrieved March 15, 2008 from http://www.tia.org/researchpubs/executive_summaries_mature_traveler.html.
• Mature Market in the U.S. Summary (2007). Report Buyer. Retrieved March 15, 2008 from http://www.reportbuyer.com/consumer_goods_retail/demographics/mature_market_u_s.html.

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