The Wellness Craze

Paper Summary:

The pursuit and maintenance of physical fitness, health and wellness has become, over the past three decades, a national preoccupation for North Americans. This has created a demand for an industry, now at a multi-billion dollar level, geared towards satisfying people's needs to exercise. Focusing on the operation of a fitness center, the author provides an in-depth analysis of the social motivations for participating in the fitness movement, the benefit of exercising, industry trends, the cost and benefit of creating such an operation, and the means necessary to maintain it successfully.

From the Paper:

"One area of the fitness industry that has grown and prospered tremendously as a result of the exercise boom of the past three decades is that of health and wellness centers. From 1975, when the Association of Physical Fitness Centers was formed, until 1979 membership in clubs belonging to that association rose to two million people. This trend continued into the 1980s when, in 1987 alone, over 1500 new health clubs were under construction (Stone, 1987, p. 10). The last decade has only marked a steady increase in the popularity and membership in health and wellness centers throughout the United States (Sanford, 1998)."

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