The U.K. Budget Hotel Sector

Paper Summary:

This paper relates that, in recent years, the concept of a "budget hotel" in the U.K. has changed so that today many of these less-expensive hotels are virtually indistinguishable from many of their more upscale and expensive counterparts. The author points out that the research focuses on major areas of hotel management including (a) overall performance, (b) employee performance, (c) customer satisfaction, (d) financial performance and (e) what innovative measures are being used to increase performance measure. The paper concludes that the Premier and Express by Holiday Inn were identified as the two front runners in the U.K. budget hotel industry and that these chains reached this performance level with careful attention to trends in the marketplace and the needs and wants of their guests. The paper includes several figures and tables, quotations, a complete questionnaire and the reporting of survey data.

Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Research Questions
Importance of Study
Overview of Study
Review of Related Literature
Background and Overview
Overview of Hotel Industry Categories of Service
Limited-service mid-scale hotels
Budget Hotels
Recent Trends in the Budget Hotel Industry
Overview of Budget Hotels in the UK Today
Performance Measures
Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Documentation Collection
Survey
Sampling
Reliability and Validity
Rationale in Support of Methodology
Data Analysis
Case Studies: Premier Travel Inn UK and Express by Holiday Inn UK
Premier Travel Inn
Stock Performance for Whitbread: March 2006 to Date
Key Financial Metrics for Whitbread: 2001-2005
Whitbread Net Operating Revenues versus Net Profit: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Express by Holiday Inn
Amenities and benefits featured by Express by Holiday Inn in the UK
Financial Metrics Reported by Express by Holiday Inn in the UK
Intercontinental Hotels Group plc (IHG)
Other Performance Metrics Reported by Express by Holiday Inn in the UK
Representative Google Search Engine Results for "Hotel," "London"
Survey of Express and Premier Hotel Management:
Summary and Conclusions
Summary
Conclusions

From the Paper:

"Middle upscale hotels are also able to lower rates during times of adverse economic environments. Many of these hotels have found it to their mutual advantage to engage in strategic partnerships with organizations such as the American Association of Retired Persons and the Automobile Association of America by offering discounts during off-season periods or during adverse economic periods. All-suite middle upscale hotels include AmeriSuites (Howard Johnson), Embassy, Guest Quarters, Hawthorne, Homewood, Lexington, and Residence Inn by Marriott."

Sample of Sources Used:

• Alfino, M., Caputo, J. S., & Wynyard, R. (1998). McDonaldization revisited: Critical essays on consumer culture. Westport, CT: Praeger Publishers.
• Alic, J. A., Herzenberg, S. A., & Wial, H. (1998). New rules for a new economy: Employment and opportunity in postindustrial America. Ithaca, NY: Cornell University Press.
• Armstrong, S. (2006, April 15). A great place to stay in the capital. Evening Chronicle, 4.
• Debbage, K. G., & Ioannides, D. (1998). The economic geography of the tourist industry: A supply-side analysis. London: Routledge.
• Express: Preliminary Results 2006 - twelve months to 31 December 2006. (20 February 2007). Express by Holiday Inn. [Online]. Available: http://www.ihgplc.com/files/presentations/ prelims06/slides.pdf.

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