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Research Paper # 112115 :: The Role of the Media in Organizational Entrepreneurship
A research study examining the effects of different media on innovation and entrepreneurship organizations.
Written in 2009; 6,637 words; 13 sources; APA; $ 152.95
Paper Summary:
This study asks the question of why it is that some organizational cultures encourage innovation and entrepreneurship to a greater extent than others as this issue has received a great deal of attention from psychologists and researchers. This work examines the effect of inter-organizational media including language and text media and the role that this media plays in encouraging or alternatively failing to encourage innovation and entrepreneurship within the organization. The methodology of this study is qualitative in nature and is through the means of a discourse analysis that seeks to examine the role that this public awareness media or discourse within the organization affects the level of innovation and entrepreneurship of the organization. Specifically, this study is conducted through an extensive review of the literature relating to the role of media in terms of the creation of and sustaining of knowledge within the organization and in driving innovation and entrepreneurship of the organization. Findings in this study include those, which demonstrate the need for a social cognitive aspect of entrepreneurship development in the organization accompanied by strategic management of entrepreneurship.

Outline:
Abstract
Introduction
Literature Review
Research Questions
Conceptual Framework
Methodology
Hypotheses
Data Analysis
Discussion & Limitations
Conclusions and Recommendations
From the Paper:
"The essential characteristics of the entrepreneurial activities such as creation, innovation and novel ways of thinking are critical in building media business success. On the other hand, media also play an important role in influencing the entrepreneurship phenomenon, by creating a discourse that transmits values and images ascribed to entrepreneurship, by providing a carrier promoting entrepreneurial practices, and by encouraging an entrepreneurial spirit in the society. Through these means, media and entrepreneurship have a reciprocal impact. In view of this unique and significant mutual effect between media and entrepreneurship, investigating how entrepreneurship affects the media industries and, at the same time, how media influence entrepreneurial activities, appears necessary and meaningful." (nd) There is stated to be a great deal of alignment between the "dimensions of the entrepreneurial process..." and "characteristics of the media products."

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