The Olde Distillerie

Paper Summary:

The paper analyzes four countries; the Republic of Ireland, Sweden, Italy and the Czech Republic, and compares their market attractiveness by examining relevant demographic and economic metrics. The paper explains why Ireland appears to represent the best opportunity for marketing The Olde Distillerie's fine product line abroad.

Outline:
Introduction
Review and Analysis
Conclusion

From the Paper:

"An analysis of the respective environments of the four markets under consideration is provided below. As will be noted below, because across-the-board comparison are difficult to make based on differences in drinking patterns and frequency of consumption, there are some valuable insights that can be gained from the various studies to date concerning these issues as they relate to these individual countries. Some of the common metrics available that were used for this purpose included per capita income levels, population, median age and excise tax considerations."

Sample of Sources Used:

• Bloomfield, Kim, Tim Stockwell, Gerhard Gmel and Nina Rehn. 2003. "International Comparisons of Alcohol Consumption." Alcohol Research & Health, 27(1), 95.
• "Chapter 23 Other indirect taxes." 2007. Price-Waterhouse. [Online]. Available: http://e- fpo.fpo.go.th/e-fiscal/PWGuides/individualguides/DOCS/wcd0000f/wcd00f76.htm.
• Eckert, Fred. 1998, June 28. Ireland Keeps Eyes Smiling. The Washington Times, 1.
• Excise Tax: Czech Republic. 2007. Price-Waterhouse. [Online]. Available: http://www. pwc.com/cz/eng/ins-sol/spec-int/taxguide/other/other_excise.html.
• Fisher, Joseph C. 1993. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Westport, CT: Greenwood Press.

More papers on The Olde Distillerie:

• Marketing Plan # 110429 : "The Olde Distillerie"
• Marketing Plan # 110395 : "Olde Distillerie Whiskeys"
• Analytical Essay # 126381 : "'The Old Man and the Sea' and Symbolism"

APA Citation:

MLA Citation: