The Latin American Recording Industry

Paper Summary:

The Latin American recording industry has always been a unique industry that blends economics, entertainment, and culture. The majority of its entertainers depict the variety of ethnicity that is part of Latin American culture. This paper investigates the Latin American recording industry, the genres of music and hybrid styles, and the role label companies play in producing and managing the artists. It also looks at how music interacts culturally, politically, and economically, affecting social identity Research in this paper shows that there is a complex relationship between the industry itself and the development of pan-Latin identities, as well as a more intricate relationship between economics and culture. In addition, the research demonstrates that the Latin American recording industry is a powerful medium for creating images among consumers, which impacts the desire to be like their idol. Finally, this paper summarizes the potential changes created by a new business model for the Latin American recording industry.

From the Paper:

"Aside from the confusion between Latin American and Latino music, the U.S. Latino market is undergoing a crucial transformation, perhaps more in taking stock of reality than in reality itself. It is no secret that U.S.Latino music has largely meant the kind of pop associated with Jennifer Lopez, Marc Anthony, Ricky Martin and the like, or with so-called tropical music (salsa and kindred genres). New York and Miami are the capitals of this kind of pop and tropical, but when the Recording Industry Association of America (RIAA) "the music industry's trade organization" began dividing Latin music sales by genre in 2000, they discovered the overwhelming sales dominance of the Mexican regional market, which is based in California and the Southwest, particularly Texas, and generates 60 percent of the US$640 million market for Latin music sales."

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