An analysis of the strengths and weaknesses of primary and secondary business research.
Written in 2008; 1,777 words; 2 sources; MLA; $ 57.95
Paper Summary:
This paper discusses primary and secondary forms of business research. The paper analyzes the strengths and weaknesses of the primary and secondary research with respect to ascertaining how online consumers grant and keep trust in e-tailers. It then looks at the role of organizational climate on information technology (IT) professionals' ethics, job performance and longevity with an organization.
Table of Contents:
Synopsis
Selection of Hypotheses and Research Strategies
Creating Research Plans That Lead To Action
Summary
From the Paper:
"In the research studies analyzed for this paper, there are strengths of research design that execute secondary data analysis exceptionally well, as is certainly the case with (Krishnamurthy, 1, 2, 3). Yet both studies' designs reflect a highly myopic focus on the variables, driven to that level of internal focus through a poor selection of hypotheses. Most critical to these studies is the need to evaluate the issue of online trust of e-tailers and the trust of IT professionals in their organizations, yet there is no external ranking, not external evaluation of the points of analysis, only the testing of e-tailing strategies and the measure of organizational commitment on the other. To be fully effective, research for business needs to have more of a broader focus on hypothesis formation and resulting variable definition and research design to take into account the frameworks respondents are using to, in these cases, impart trust to online retailers as customers, and to organizations as IT professionals."
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