A look at the global automotive market and reasons for the Ford Motor Company's attraction to the Canadian market.
Written in 2008; 1,237 words; 4 sources; APA; $ 42.95
Paper Summary:
This paper begins by discussing the Canadian market with respect to its attractiveness for foreign multi-nationals. It particularly focuses on the reasons the major U.S. automotive manufacturers and specifically Ford Motor Company are attracted to the Canadian market. The paper is divided into two sections and the second part discusses the global automotive market with respect to industry trends and company specifics related to various competitors in the industry.
Table of Contents:
Ford and Its Global Initiatives
Overview
The Canadian Market
Conclusion
Conference Activity
Industry Overview
Industry Trends
Company Specifics
From the Paper:
"The Canadian economy and business environment, despite some complaints to the contrary, has been fairly robust over the last decade and a strong market for foreign competitors. Canada's gross domestic product (GDP) as a measure of purchasing power parity (PPP) is reported to be in excess of $1.1 trillion which is significant for a country with a population of only 33m individuals (Canada, 2007). These figures translate into a per capita income of more than $35k annually among a population that is educated, skilled, and open to foreign immigration. Thus, for U.S. automotive manufacturers like Ford, the Canadian market offers benefits in the form of comparative advantages regarding labor costs vis-a-vis its home market relative to the cost of labor as well as offering an expansive market in itself within which to sell and market its products."
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