The Global Automotive Market

Paper Summary:

This paper begins by discussing the Canadian market with respect to its attractiveness for foreign multi-nationals. It particularly focuses on the reasons the major U.S. automotive manufacturers and specifically Ford Motor Company are attracted to the Canadian market. The paper is divided into two sections and the second part discusses the global automotive market with respect to industry trends and company specifics related to various competitors in the industry.

Table of Contents:
Ford and Its Global Initiatives
Overview
The Canadian Market
Conclusion
Conference Activity
Industry Overview
Industry Trends
Company Specifics

From the Paper:

"The Canadian economy and business environment, despite some complaints to the contrary, has been fairly robust over the last decade and a strong market for foreign competitors. Canada's gross domestic product (GDP) as a measure of purchasing power parity (PPP) is reported to be in excess of $1.1 trillion which is significant for a country with a population of only 33m individuals (Canada, 2007). These figures translate into a per capita income of more than $35k annually among a population that is educated, skilled, and open to foreign immigration. Thus, for U.S. automotive manufacturers like Ford, the Canadian market offers benefits in the form of comparative advantages regarding labor costs vis-a-vis its home market relative to the cost of labor as well as offering an expansive market in itself within which to sell and market its products."

Sample of Sources Used:

• Canada. (2007). CIA World Fact Book (online). Retrieved January 30, 2007 from: https://www.cia.gov/cia/publications/ factbook/geos/ca.html
• Global automotive industry briefing. (2006). Economist Intelligence Unit, (online). Retrieved January 29, 2007 from: http://www.eiu.com/index.asp?layout=IWIndustry VW3&industry_id=20000002
• Struck, D. (2004). Canada looks for spot in the big picture. Washington Post, Dec.29, E01.
• Woodyard, C. (2007). Ford looks ahead to 2009 after record loss of $12.7B in 2006. USA Today, 01/26.

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