The Fast Food Industry

Paper Summary:

This paper looks at the global features and implications of conducting international operations within the fast food industry. It also analyzes the macro and micro environments affecting the fast food industry in the United States. It then looks at how changes in consumer behavior and successful management have resulted in the growth of the fast food industry.

Table of Contents:
Abstract
The Fast Food Industry
Societal Developments
Economic Forces
Political Climate
Technological Developments
Ecological Developments
Market Forecasts - Future Scenarios
Equilibrium of Power
Regulatory Framework
Franchising in the Fast Food Industry
Conclusions

From the Paper:

"The fast food industry is one of the fastest growing industries in the world and most of their success has been based on the changes occurring in the micro and macro environments. People have reduced time to cook and fast food products are the handiest solution. The future of the industry looks bright, but difficulties could be posed by regulatory measures and changes in the society. The potential threats refer to inabilities in retaining the staff members (due to the low wages), the consumers' preference for healthy foods, environment protection policies, an unstable economic background or an economic perception for creating economies of scale."

Sample of Sources Used:

• Krueger, A.B., 1991, Ownership, Agency and Wages: An Examination of Franchising in the Fast Food Industry, Quarterly Journal of Business and Economics, Volume 106
• Marcel, J., 2003, Fast Food Fascism, Common Dreams, http://www.commondreams.org/views03/0123-09.htm last accessed on August 7, 2008
• Michman, R.D., Mazze, E.M., 1998, The Food Industry Wars: Marketing Triumphs and Blunders, Quorum Books
• Pipes, K., 2007, Fast Food Franchise Industry is Rushing to Acquire Technology Tools that Will Help it Stay, Well, Fast, Franchising.com, http://www.franchising.com/articles/252/ last accessed on August 7, 2008
• Pitzer, G., 2007, The McDonaldization of Society, 5th Edition, Pine Forge Press

More papers on The Fast Food Industry:

• Persuasive Essay # 144456 : "The Impact of the Fast Food Industry"
• Analytical Essay # 144235 : "The Rise and Growth of the Fast Food Industry"
• Persuasive Essay # 148174 : "The Perils of the Fast Food Industry"
• Research Paper # 102866 : "The Fast Food Industry in the US and Beyond"

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