This paper is an industry-wide global analysis of the fast food market featuring KFC aka Kentucky Fried Chicken.
Written in 2008; 6,455 words; 24 sources; APA; $ 149.95
Paper Summary:
This paper explains that the fast food industry is a lucrative and dominant market. The author points out that the powerhouse fast food chains, such as KFC, match the desire of their fast-paced customers for meals-on-the-go. The paper relates that KFC is a restaurant chain based in Louisville, Kentucky and owned by Yum! Brands, Inc. The author reports that KFC is a major global competitor in the fast food industry, renown for its fried chicken and other fast food offerings. The paper also relates that the recent demand for healthier living has been trumpeted by some of the fast food industry, such as Subway, a company that prides itself on healthier fast food alternatives. The author stresses that this health trend is not good news for KFC, a company that is famous for its unhealthy fried chicken --- and little else. The paper includes graphs.
Table of Contents:
Introduction
Competitors
Corporate Governance
Trends Affecting the Fast Food Industry
Ethics and Social Responsibility
Stakeholders
External Environment
Internal Strengths and Weaknesses
External Opportunity and Threats
Issue Priority Matrix
Mapping Strategic Groups
Industry Matrix
Conclusion
From the Paper:
"The impact of the economy, culture, globalization, and legislation on KFC and the fast food industry at large has already been examined. However, the industry is impacted not only by political and societal influences, such as environmental responsibility and healthy eating, but also by technological advancements over recent years. In recent decades, the increased focus on technology, such as television, the Internet and advertising through these mediums, has proven beneficial for the industry. Fast food companies put a lot of money into television advertising, resulting in something of a "warring" atmosphere when it comes to producing the more effective commercial."
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