The Farm Credit System Industry

Paper Summary:

The research is intended as a way to fill the void of information regarding the efficacy and efficiency of a cooperative marketing effort in the farm credit industry. The paper begins with an overview of the purpose and function of the Farm Credit System. Next, in order to demonstrate the value of forming an in-house marketing and advertising service for the Farm Credit System as well as a unified and consistent marketing message for the system, the paper takes a look at how the System institutions currently acquire their marketing and advertising programs and materials, as well as the value they would place on a singular, one-stop organization for this material and unified theme for the Farm Credit System as a whole.

Lists of Figures
Executive Summary
Background Information
Organization of Study
Statement of Problem
Scope of Research
Limitations
Hypotheses
Literature Review
Data Collection and Methodology
Definitions
Purpose of Use
Questionnaires
Results

From the Paper:

"With the growth in importance of marketing in business today, it should come as little surprise that there is increased interest on the part of the researcher. Upon initial researching of the topic, it was discovered that little to no research had been performed in the past regarding the efficacy and efficiency of a cooperative marketing effort in the Farm Credit industry. Although many studies have been performed regarding marketing effectiveness and efficiency, and although some have covered the benefits of cooperative marketing, none were found specific to the unique Farm Credit segment."

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