The Evolution of Advertising Media

Paper Summary:

This paper reviews how media will continue to change and evolve as it responds to advertising and marketing needs in the future. It looks at the impact of the 21st century upon clients and the advertising agencies themselves and then discusses what all of this means for various traditional advertising tools, such as newspapers and magazines. The paper particularly focuses on the role of the Internet in the future of advertising and media.

From the Paper:

"Technology will also evolve in much the same dynamic fashion as all of the other elements of twenty-first century marketing and advertising. Several of these technological possibilities - such as VOIP technology integrated with e-commerce managers or new holistic software packages that facilitate immediate response to purchasing patterns - have been previously touched upon and need not be returned to here. However, other technological advances could include interactive or virtual reality technology for geographically-distant consumers eager to "test-drive" a new product. Likewise, an advertising agency might give its sales staff palm-pilots equipped with features that provide them with instantaneous information about a client's questions or concerns simply by aggregating data about that client's purchasing patterns and demographic characteristics. In any case, the next five years or so are likely to see startling advances in all of these areas as the once-elusive goal of instantaneous information transfer and synthesis is worked towards steadily."

Sample of Sources Used:

• College of Communication, University of Austin at Texas. "Thoughts about the Future of Advertising." N.d. University of Austin at Texas. 5 Nov. 2006 <http://www.ciadvertising.org/studies/reports/future/whitepap.html>
• "The Future of Advertising: The Harder Hard Sell." Economist.com. 24 Jun. 2004. The Economist Newspaper Limited. 5 Nov. 2006 <http://www.economist.com/displaystory.cfm?story_id=2787854>
• NX Advertising. "Advertising Growth: Now and in the Future." N.d. NX Advertising. 5 Nov. 2006 <http://www.net-linx.com/fileadmin/images/Brochures/English_Brochures/mar06/nxAdvertising.pdf>

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