The Consumer is King

Paper Summary:

This research paper attempts to identify those factors that affect the attitudes and perceptions of consumers and which influence consumers and either reaffirm or alternatively change their mind about products and services. Toward this end, an extensive review of literature in this subject area is conducted and reported in the study.

Outline:
Objectives of Study
Research Questions
Significance of Study
Methodology
Introduction
Literature Review
Findings and Conclusion

From the Paper:

"The country-of-origin is international marketing "is a particularly important influence on the development of consumer attitudes toward products and services." The labels that state where the product was made have been shown by extensive research since the 1970s to have a large influence on the perception of consumers. Darling reports a study conducted in 1975 for the purpose of evaluating the "...impact of the country of origin label on the attitudes of Finnish consumers toward the products of various economically or politically important countries. The chosen market for analysis was that of Finland due to its "neutral political stance and the importance and rapid growth of imported products in its economy."

Sample of Sources Used:

• Bahl, P, Sabhlok, P. and Badal, J. (2007) Learning Rebranding from Experience of 2007. Shri Shankaracharya Institute of Management and Technology 2007. Online available at: http://www.iitk.ac.in/infocell/announce/convention/papers/Marketing,%20Finance%20and%20International%20Strategy-02-Pooja%20Bahl,Jayashree%20Badal%20,Priya%20Sabhlok.pdf
• Baumgartner, H. (2002). Toward a personology of the consumer. Journal of Consumer Research, 29(2), 286-292.
• Brown, Donna (1990) Game-Winning Strategies for Europe's New Market," Management Review (May, 1990), pp. 10-15.
• Cateora, Phillip R. and Graham, John l. (1999) International Marketing, Tenth Edition, (New York: Irwin McGraw-Hill, 1999), p. 2.
• Clark, Lillian and Wright, Pete (nd) A review of Common Approaches to Understanding Online Consumer Behavior. University of York, Heslington, York UK Online available at: citeseerx.ist.psu.edu/viewdoc/download;jsessionid=CFACBCF80804FE7277ECF454C110F123?doi=10.1.1.98.3381...

More papers on The Consumer is King:

• Research Paper # 46813 : "Consumer Behavior at McDonald's"
• Analytical Essay # 52463 : "Malory's Sir Tristram, King of Lyonesse"
• Research Paper # 53848 : "The Latin American Recording Industry"

APA Citation:

MLA Citation: