This paper performs a SWOT analysis and reviews the internal and external environments of The Body Shop International, a cosmetic company that has a mandate to support social marketing.
Written in 2007; 1,825 words; 9 sources; APA; $ 58.95
Paper Summary:
This paper explains that, in addition to making a profit, The Body Shop International gears its cosmetics business activities towards supporting community trade, defending human rights, activating self-esteem, trying to protect the planet, fighting against animal testing and supporting its own charity called The Body Shop Foundation. The author points out that, after a period of slowed growth in the 1990s and increased competition, The Body Shop established a new strategy of increased investment in marketing and promotion at the store level. The paper reveals that the industry growth is occurring in Africa and Asia where The Body Shop has a huge market share; however, changes in the political, economic or social climate in these countries will affect the Body Shop's overall demand since some of these countries have volatile environments.
Table of Contents
Internal Environment
Business History and Operations
Business Concept and Mission Statement
Functional Products/Services
Product Marketing
Sales/Profit Profiles
External Environment
Industry: Major Competitors
Competitors
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
From the Paper:
"The three major competitors are Alliance Boots, Bath and Body Works, and Estee Lauder. Alliance Boots is a British based company with approximately seventeen percent (17%) market share of the British market. It is the largest pharmacy chain in Europe and is a serious competitor in the cosmetic market for The Body Shop. Bath and Body Works is a subsidiary of intimate brands and enjoys a one point nine percent (1.9%) share of the bath and shower market in the United States. The company is a competitor to the Body Shop since its sells natural body and hair care products as well as personal care products and fragrances."
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