The Apparel Industry

Paper Summary:

This paper discusses the American apparel industry, as well as looks into the international industry. It discusses the industry's dominant economic features in the United States. It then discusses the impact of the threat to apparel producers regarding the more common replacement of high quality materials with synthetic substitutes, as well as other threats that they face. The paper describes the strategies of some of the strongest and weakest companies in the apparel industry.

Table of Contents:
Introduction
Industry's Dominant Economic Features
Porter's Five Forces
Drivers for Charge in the Broad Environment
Companies in the Strongest\Weakest Positions
Key Success Factors for Competitive Success (1, 2 pages)
Industry's Attractiveness and Prospects for Long-Term Profitability

From the Paper:

"The quality of the products is yet another significant KSF as it aids to increase customers' interest and continuous satisfaction with the manufacturers' products. The third highly important KSF is represented by resource availability. The resources required for a successful outcome are numerous, among which are financial resources, material resources and human resources."
"A yet unexploited success factor is technology. The role of hi-tech devices and procedures is expected to increase in the course of the following years. Using high technology, apparel manufactures will come to change the internal structure of materials and make them more comfortable and more environment-friendly. The latest trend in using hi-tech in the apparel industry is developing free-sweat clothing. For instance, using nanotechnology, the apparel manufacturer No Sweat Australia has already launched their products on the market."

Sample of Sources Used:

• October 2001, Contracts and Modifications by North American Industry Classification System (NAICS) Codes, Manufacturing NAICS Codes,
• Fratto, M.G., Jones, M.R., Cassill, N.L., 2006, Journal of Fashion Marketing and Management, Volume 10, Emerald Group Publishing Limited
• Wikipedia, The Free Encyclopedia, October 2006, Apparel, article was last modified on October 26, 2006, http://en.wikipedia.org/wiki/Apparel, last accessed on October 31, 2006
• October 2006, Apparel Resources, Exim News, Sri Lanka: Apparel Exports to U.S. Show 9.5% Increase, http://www.apparelresources.com, last accessed on October 31, 2006
• Horowitz, M.C., 2005, New Dictionary of the History of Ideas, Volume 2, Thomson Gale Publishing, Globalization of Fashion, page 602

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