The Apollo Group, Inc.

Paper Summary:

This paper examines the Apollo Group, Inc. of the University of Phoenix. It describes the history, mission, milestones and activities of the group. It then provides a SWOT (strengths, weaknesses, opportunities, threats) analysis of Phoenix University. Finally, the paper presents recommendations for the future of the adult eduction program, Apollo. The paper contains graphs and figures.

Table of Contents:
Section 1. Company overview/key strategic issues
Company name/industry in which they operate
Statement and discussion of the case and major issues
Company history
Inception and key milestones
Mission statement
Recent company performance
Section 2. In depth analysis/review of the data presented in the case
Section 4. Recommendation
Section 5. Post audit analysis plan

From the Paper:

"Notwithstanding the growing market represented by the 45 year and over segment of the population, the predictions about their continuing interest in personal growth and development through education may not pan out. Therefore, the company must gauge its future performance based on existing benchmarks and determine if the return on investment in targeting this aging segment is worthwhile. If this is the case, the company should fulfill its existing contractual obligations to this segment and then discontinue active promotional activities in retirement-related publications as described above."

Sample of Sources Used:

• About Apollo Group. (2008). Apollo Group, Inc. [Online]. Available: http://www.apollogrp.edu/ About.aspx.
• Apollo Group profile. (2008). Yahoo! Finance. [Online]. Available: http://finance.yahoo. com/q/pr?s=APOL.
• Arsenault, N. & Anderson, G. (1998). New learning horizons for older adults. JOPERD--The Journal of Physical Education, Recreation & Dance, 69(3), 27-28.
• Dohm, A. (2000). Gauging the labor force effects of retiring baby-boomers. Monthly Labor Review, 123(7), 17.
• Form 10-Q: Quarterly report -- Apollo Group, Inc. (2008, January 8). EDGAROnline. [Online]. Available: http://biz.yahoo.com/e/080108/apol10-q.html

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