The 7D Cultural Dimensions Model

Paper Summary:

In a globalized world, there is a growing need for understanding different types and forms of interaction between people in intercultural environments, i.e. working places, cities, etc. This implies that people refer more and more to various communication models and practices to master communication across cultures. These models ultimately lead to applying best practices in intercultural communication. One of the most popular models is the 7D Cultural Dimensions Model developed by Fons Trompenaars and Charles Hampden-Turner. First, this paper reviews the concept of culture as is related to the model. Second, it presents the seven dimensions of the model. Finally, the paper compares and contrasts the United States and Singapore within the context of the 7D Cultural Dimensions Model. The paper includes tables.

From the Paper:

"First, there is Recognition, whereby organizations and individuals develop cultural awareness, i.e. knowing who they are on the intercultural world map, to what culture they belong, of what culture they are a product. It is also the stage in which one must recognize and become aware of the fact that there are cultural differences in the world of international cooperation. A common attitude of defense it to ignore the differences, with all the related risks when things go wrong. Recognizing the differences with the culture or context involved is also important in this stage."

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