Thailand

Paper Summary:

This paper discusses the advantages of tourism on the Thai economy. It explores the effects of the tsunami on tourism and hence on the economy. The paper offers a review of literature on the topic. The author also researches a study that assesses the challenges related to quality management and sustainability of tourist development in Thailand.

Table of Contents:
Introduction
Rationale
Aim and Objectives
Literature review
Impact of Tsunami on the sustainability of the tourism industry
Challenges related to Quality Management and the Sustainability of the tourism development of Thailand
Methodology
Primary research
References

From the Paper:

"Society can be regarded as another tourism resource (Angell et al, 1990; Ekins, 1997) and likewise it is safe to assume that it may affect tourism activity as well. The anticipated further tourism development in Thailand through the NNESDP with respects to the local society can be both negative and positive; indicating that the degree of sustainability of the Thai tourism industry may depend on the nature of the anticipated social impacts. One of the negative aspects of Thai society is the abundance of prostitution that exist in the Country (Englund, 1998, . In addition, the spread of HIV has become rampant in recent years. According to Rittichainuwat et al (2001) these factors can give tourists a negative view of the country and influence their decision to vacation in the country. This social reality challenges development practices under the NNESDP and the sustainability of tourism in Thailand. According to Poong (2004), the primary objective of the NNESDP is to enforce the Thai economy and tourism as an industry within this economy that can contribute heavily to this."

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