Success Factors of SME Wineries
Success Factors of SME Wineries
A discussion on the key success factors of small-to-medium-sized enterprise (SME) wineries.
5,972 words (
approx. 23.9 pages) |
17 sources |
MLA | 2007
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Paper Summary:
The paper aims to determine the best practices for today's wine-businesses and how they should cope in an era of consolidation, systems modernization, increased professionalism, and capital accumulation. The paper focuses on wine businesses in general and on SME wineries within California in particular. The paper also identifies best management practices, including timely comparisons between the Old World restructuring struggles and the New World "old family" or traditionally-modeled winery.
Table of Contents:
Chapter 1: Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Overview of Study
Chapter 2: Review of Related Literature
Chapter 3: Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Chapter 4: Summary, Action Plan, and Conclusion
From the Paper:
"Virtually all types of wines are labeled by the region of their production, the maturity of the fruit, variety of grape or type of wine, and year of production; wines can be further differentiated by their color, sweetness, and varietal aroma (Wine 2006). There are also specific characteristics that have been traditionally associated with certain wines, and in a number of instances, these traditions are even guaranteed by law (Wine 2006). Some of the prominent wine-producing countries of the world include France, Italy, Germany, the United States, Australia, and South Africa; however, there are a number of other countries that also produce enormous quantities of table wines."
Sample of Sources Used:
- Allamani, A., Voller, F., Kubicka, L., & Bloomfield, K. 2000. "Drinking cultures and the position of women in nine European countries." Substance Abuse, 21, 231-47.
- Barthel-Bouchier, D., & Clough, L. 2005. "From Mondavi to Depardieu: The Global/local Politics of Wine." French Politics, Culture and Society, 23(2), 71-3.
- Benjamin, B. A. & Podolny, J. M. 1999. "Status, Quality and Social Order in the California Wine Industry." Administrative Science Quarterly, 44(3), 563.
- Beverland, M., & Luxton, S. 2005. "Managing Integrated Marketing Communication (IMC) through Strategic Decoupling: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past." Journal of Advertising, 34, 37.
- Carroll, G. R., Dobrev, S. D., & Kim, T. Y. 2002. The evolution of organizational niches: U.S. automobile manufacturers, 1885-1981. Administrative Science Quarterly, 47(2), 233.
Success Factors of SME Wineries (2012, February 09). Retrieved February 10, 2012, from http://www.academon.com/Research-Paper-Success-Factors-of-SME-Wineries/92507
"Success Factors of SME Wineries" 09 February 2012. Web. 10 Feb. 2012. <http://www.academon.com/Research-Paper-Success-Factors-of-SME-Wineries/92507>