Statistics and the Polk Company

Paper Summary:

Statistics refers to the processes of collecting, organizing, analyzing and presenting data in forms usable for policy analysis, decision-making and other important tasks confronting people and organizations in contemporary society. It is within this framework that Polk Company, one of America's oldest and largest consumer marketing firms, operates.
This study considers the application at the Polk Company of 11 tasks associated with the processes of collecting, organizing, analyzing and presenting data. In each instance, the data management or statistical analysis function is defined, the learning process is explained within the context of the Kolb Model, and an illustration of the application of the data management or statistical analysis function is presented. The 11 data management or statistical analysis functions are (1) organizing data, (2) averages and variations, (3) elementary probability theory, (4) normal distribution, (5) binomial distribution, (6) sampling distribution, (7) estimation, (8) hypothesis testing, (9) regression and correlation, (10) chi square and analysis of variance (ANOVA) which is based on the F statistic and (11) non-parametric statistics.

From the Paper:

"Type 1 learners, when working with hypotheses, tend to review available data without bias and study and consider the data from a variety of perspectives to develop workable hypotheses related to analytical objectives. Type 2 learners would approach the task by developing theoretical models upon which to base hypotheses, and then study and consider the data from a variety of perspectives in which model best supports the development of workable hypotheses. Type 3 learners would approach the task by developing theoretical models upon which to base hypotheses, and then experiment with alternative hypotheses to determine how best to achieve analytical objectives. Type 4 learners would review available data without bias, and then experiment with alternative hypotheses to determine how best to achieve analytical objectives."

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