Starbucks' Management Strategies

Paper Summary:

This paper takes a look at how Starbucks' management motivate their employees, and their customers to purchase their products. According to the paper, Starbucks is making an enormous amount of money by brewing and selling coffee in 9,000 stores in 39 countries, and by building new stores all over the world in which to brew and sell more coffee than any other company.

From the Paper:

"One of Schultz's high points - which resulted from Starbucks' notably visionary organizational behavior, i.e., their decision to provide full healthcare benefits (bearing 75% of the cost) to part-time and full-time employees - was his invitation to meet with U.S. President Bill Clinton, in the Oval Office, in 1994. He had been invited as part of a group of CEOs the president had invited to a luncheon on health care, but he was given a 15-minute private meeting with the president, to talk about companies' healthcare benefits to employees."

Sample of Sources Used:

• Great Place to Work Institute (2005). 100 Best Companies to Work for in America: 2005.Retrieved March 11, 2005, from http://www.greatplacetowork.com/.
• Hammers, Maryann. (2003). Pleasing Employees, Pouring Profits. Workforce Management, 82(10), 58-60.
• Schultz, Howard. (1997). Pour Your Heart Into It: How Starbucks Built a Company One Cup At a Time. New York: Hyperion.
• Starbucks Mission Statement (2004). Establish Starbucks as the premier purveyor of theFinest coffee in the world while maintaining our uncompromising principles while weGrow. Retrieved March 7, 2005, from http://www.starbucks.com.
• Starbucks U.S. Total Pay (2004). Your Special Blend: A Look at Compensation, Benefits,Savings, Stock and other rewards of your partner experience. Retrieved March 9, 2005,From http://www.starbucks.com.

More papers on Starbucks' Management Strategies:

• Case Study # 27686 : "Starbucks"
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• Research Paper # 94179 : "Starbucks' Coffee Company"

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