Starbucks' Coffee Company

Paper Summary:

This paper paper attempts to apply Dr. Michael Porters' five forces model of competition' to the Starbucks Coffee Company. The paper also comprehensively describes the competitive environment in which the company operates. The paper further addresses how Starbucks defines its 'critical success factors' and establishes a sustainable competitive advantage.

Outline:
Introduction
Porters' Five Forces Model of Competition applied to Starbucks
Assessing Starbucks' Industry Competitors
Pressure from Substitute Products
Bargaining Power of Buyers
Bargaining Power of Suppliers
Potential Entrants
Starbucks' Competitive Strategy

From the Paper:

"Regionalized competitors in the United States include Diedrich Coffee and Gloria Jean's Coffee Shops, with the former being concentrated in the Western United States. In the Northeast, Dunkin Donuts is the dominant competitor. Throughout Asia-Pacific nations including Australia, Gloria Jean's chains dominate advertising and branding and present the greatest competitive challenge to Starbucks in these regions of the world."

Sample of Sources Used:

• CIBC (2006) - Starbucks Corporation Equity Research Company Update. March 28, 2006. CIBC World Markets. New York, NY.
• Mintel Research, 2006, A Classy Cup of Coffee, Convenience Store News March 15, 2006. Retrieved April 28, 2006, from http://www.csnews.com/csn/foodservice/article_display.jsp?vnu_content_id=1002158065
• Starbucks Profile, 2005 - Starbucks Corporation. Company Profile. June, 2005. DataMonitor Corporation. New York, NY.
• Bear Stearns (2006) -Starbucks Corporation Investment Profile. March 3, 2006. Bear Stearns Equity Research. New York, NY

More papers on Starbucks' Coffee Company:

• Essay # 55446 : "Starbucks' Coffee Shops"
• Case Study # 94561 : "Starbucks Coffee"
• Business Plan # 53750 : "Starbucks"

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