Sports Markets in Turkey

Paper Summary:

The paper offers a brief history of Turkey and discusses how it has a diverse population who seem to be interested in sports with a highly effective state supported sports system, both private and public. The paper examines in depth the sports shoes market in Turkey and concludes that currently, it is a promising venture to invest and enter the market in Turkey in this niche. The paper includes graphs, tables and charts.

Outline:
Brief History of Turkey
Sports Enthusiasm in Turkey
Sports Shoes Market in Turkey
Trends and Opportunities
Market Demand
Prospective Buyers
Competition Market Issues and Obstacles Import Tariffs and Taxes on Sports Clothing and Sports Shoes
Taxes and Other Import Fees
Market Entry
Conclusion

From the Paper:

"Turkey is an internationally recognized center for sports enthusiasm and participation. The interest in sports is culturally bound both historically and as an aspect of Turkey's general international cosmopolitan nature. This is especially true as a result of the modern emphasis on European involvement and a relatively open international but specifically western travel emphasis both to and from the nation. Aspects of western influence, but specifically UK influence are bound in the Turkish culture as a result of years of European and other allied assistance to overthrow what remained of the Ottoman Empire and collectively remove occupying forces from Greece from the nation. Turkey was in fact the only nation that negotiated a treaty with the Allied forces at the close of WWI and became independent of the old established government and encroaching allied powers as well as the short occupation of the nation by Greece."

Sample of Sources Used:

• Adidas Website Store Finder "Turkey" http://www.adidas.com/campaigns/adidasretailfinder/Storefinder/index.asp?strCountry_adidascom=ae&strLanguage_adidascom=ae&strBrand_adidascom=performance
• AFX News Limited January, 12, 2007, "Adidas buys Reebok distribution rights in Turkey" http://www.forbes.com/afxnewslimited/feeds/afx/2007/01/12/afx3323950.html
• Alibaba.com Global Trade Site Search Terms Turkey, Sports Shoes http://www.alibaba.com/countrysearch/TR-suppliers/shoes.html
• Aras, Bulent. "Turkish Foreign Policy and Jerusalem: Toward a Societal Construction of Foreign Policy." Arab Studies Quarterly (ASQ) 22, no. 4 (2000): 31. Database on-line. Available from Questia, http://www.questia.com/PM.qst?a=o&d=5001194734. Internet. Accessed 9 September 2008.
• Aulakh, Preet S., Masaaki Kotabe, and Arvind Sahay. "Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach." Journal of International Business Studies 27, no. 5 (1996): 1005+. Database on-line. Available from Questia, http://www.questia.com/PM.qst?a=o&d=5000452868. Internet. Accessed 9 September 2008.

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