Sports Marketing

Paper Summary:

This paper examines the industry of sports marketing. In particular, the paper explores alternative methods to television promotion for advertising, due to the high costs of this method of sports promotion. The paper concludes that a strong promotional mix that includes telemarketing, print, volunteer work and the Internet should be able to garner as strong a promotional response as television promotions.

Table of Contents:
Introduction
Promotional Tools In General
Alternatives To Television
Conclusion

From the Paper:

"Another excellent method of promotion for sports organizations on small budgets is volunteer work. If members of the sports organizations sign up for and donate hours to non profit community projects the local news media and print media will pick it up and through the stories told the organization will be promoted free of charge. One organization that often has help through sports organizations is the Habitat for Humanity Organization. This organization builds houses by hand for under-privileged citizens to purchase from the organization at low or no interest loans. If members of sports organizations come out to help with the building of the home the news channels flock to cover the event."

Sample of Sources Used:

• ______(2005) Blank and Associates Recommends 5 Tips on Building Your Business During 2006. Business Wire; 12/29/2005
• ANGRISANI, CAROL (2003) LET'S TALK; A NEW SN/EXPERIAN STUDY SHOWS THAT MANUFACTURERS ARE LEVERAGING INFORMATION OBTAINED ON THEIR WEB SITES FOR CUSTOMER RELATIONSHIP MANAGEMENT EFFORTS. Supermarket News
• Chambers, Terry M.(1999)The use of promotional tools in the motor carrier industry: an exploratory study. Transportation Journal
• Cotriss, David (2000) Stir up More Profits with Promotions. Alaska Business Monthly;
• Cioffi, Lori (1985) NTA panel stresses promotion simplicity; emphasizes personal contact. Travel Weekly

More papers on Sports Marketing:

• Term Paper # 111958 : "Sports Marketing in the U.S."
• Essay # 41950 : "Sports Marketing"
• Term Paper # 115316 : "Sports Marketing"

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