South African Television

Paper Summary:

In the following research paper, the financial and ownership structures of South African television are scrutinised, using the political economic approach. By explaining key concepts in media economics and using qualitative research, the financial and ownership structures of the SABC, e-TV and M-NET channels are described and analysed. The paper concludes that the South African television media market is a rising media power in the country as well as on the continent and internationally.

Outline:
Introduction
Literature Review
Fundamental Concepts
Media Concentration
Convergence
Media Conglomerate
Allocative and Operational Control
Legal and Economic Ownership
Corporatisation
Monopoly
Oligopoly
Critical Political Economy
The Concept of Power
Methodology
Legislation
Independent Broadcasting Authority Act
Broadcasting Act
Independent Communication Authority Act
Television in South Africa
The Sabc
M-Net
Multi-choice
E-TV
Conclusion
Sources Consulted

From the Paper:

"Convergence is the merging of information and communication technologies, in order to increase the ways of production and distribution, as well as the use of knowledge, information and entertainment (Fourie, 2001a). As convergence becomes more widespread, the boundaries between sections of media become blurred. Convergence is increasingly occurring in modern media circles, adding to the concentration of the media. Convergence is visible in the example of M-NET and Multichoice. M-NET is not only a television channel, but also available online is the Internet offshoot of MWEB, as well as the M-NET and DSTV magazines that are published on a monthly basis. "

Sample of Sources Used:

• Du Plooy, GM. 2001. Communication research: techniques, methods and applications. Lansdowne: Juta
• Fourie, PJ. 2001a. Media Studies. Volume 1: institutions, theories and issues. Cape Town: Juta.
• Fourie, PJ. 2001b. Media Studies. Volume 2: content, audiences and production. Cape Town: Juta.
• Konrad, Adenauer & Stiftung. 2003. SADC Media Law: A Handbook for Media Practitioners. Johannesburg: Kasmedia.
• Mohr, P. Fourie, L. 2004. Economics for South African students. Pretoria: Van Schaik.

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