Soft Drink Industry in Thailand and U.K.

Paper Summary:

This paper evaluates the marketing strategies of Coca-Cola and Pepsi in Thailand and the United Kingdom and recommends effective marketing strategies for each country. The paper presents the soft drink industry statistics for each country and examines the market trends over the years.

Outline
Introduction
Thailand
Coca-Cola in Thailand
Pepsi in Thailand
Suggested Marketing Strategies for Thailand
United Kingdom
Coke in the United Kingdom
Pepsi in the United Kingdom
Bottled Water Market in the UK
Recommended Marketing Strategies for the UK Market
Conclusion

From the Paper:

"Coca-Cola and Pepsi, rated among the top companies in the world share a common fact for several years, both these companies have been successfully selling a simple product made of water and sugar to almost all countries. This would have been impossible unless the companies were able to create sustained excitement over their products and brands among the people and its employees. (Davis and Dunn, 2002) "

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