Soft Drink Industry Internationally

From the Paper:

"Industry Overview

The soft drink industry is one of the strongest and largest industries both within the United States and abroad. Domestic growth in the industry is expected to be in the three to four percent range for both 1995 and 1996 with the international market posting strong performance, as well.

Three international companies, Coca-Cola, PepsiCo and Cadbury Schweppes dominate the industry with nearly 90 percent of the market controlled by these three companies.. Revenues for 1992 across the industry exceeded $45 billion, increasing to $50 billion in 1993 and $57 billion in 1994. Coca-Cola and PepsiCo are American companies and are traded on the New York Stock Exchange; Cadbury Schweppes is located in England but has ADR shares traded on the NASDAQ system in the United States."

More papers on Soft Drink Industry Internationally:

• Marketing Plan # 15952 : "Soft Drinks Market"
• Essay # 109848 : "Coca Cola"

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