Soccer

Paper Summary:

This paper explains that, in the world, soccer is played by nearly one billion people and generates almost $260 billion every year; the World Cup gets an audience of nearly 36 billion people. The author points out that the recent marked increase in player salary is harming the game in the smaller markets in terms of club revenues and their inability to retain their good players. The paper concludes that the U.S. has all the basic ingredients for the development of soccer, including players, stadiums, and professional teams; what it now requires is for crowds to fill up the stadiums and for the rewards to be made attractive for the players. Tables.

Table of Contents
Background
Industry Landscape
Marketing Developments
Soccer in the U.S.

From the Paper:

"The world has changed to a situation where entertainment is now the largest industry in terms of the volume of business and the people employed. Among the areas of entertainment, sports are the second biggest area after tourism. This has resulted in a situation where the American sports economic complex got sales worth 2 percent of the gross domestic product or $ 152 billion in 1995. This figure is based on the calculation of the Bureau of Economic Analysis and the Economic Development Institute. This is expected to go up further to 3.5 percent. Among all the games in the world, soccer was the first to become international and also have a distribution wide enough to be called a global game. The efforts started first after 1974 World Cup through FIFA. There was a joint effort from the international marketing firms, companies making sporting goods, and the major network television units. This made FIFA the largest organizer of sports in the world, and a rival of the International Olympic Committee."

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