Small Business Marketing Strategies

Paper Summary:

This paper provides a review of the relevant literature to assess the background of small business operations in the U.S. today, what resources are available to assist small business owners, the various promotional techniques and methods available, as well as the emerging venues in which these business models can compete. An assessment of how a small business owner can implement the research through strategic planning and marketing is followed by a presentation and analysis of the findings A summary of the research is provided in the conclusion.

I. Introduction
II. Design and Methodology of the Research
III. Literature Review
IV. Implementation of the Research
V. Presentation of Findings and Analysis of Data
VI. Comment on the Findings
VII. Summary and Conclusion
Bibliography

From the Paper:

"Small business is the engine of economic growth. While the definition varies, the Association of Small Business Development Centers states that there are currently over 22 million small businesses in the United States and the number is growing rapidly, with over 800,000 started in 2001, alone. Small business accounts for 99 percent of all U.S. businesses. These small businesses employ 53 percent of the private work force and contributes over half of the nation's private gross domestic product. Small businesses are clearly vital to the nation's economy, but from an individual perspective, the success of a small business is directly tied to the hopes and dreams of those intrepid souls who venture into the marketplace with a good or service, in hopes of making a success of it. The U.S. government and private resources are available to help small business owners grow their companies and compete with larger firms in an industry, but some industries are better suited for a small business configuration than others. Complicating the picture for the small business owner is the explosion in e-commerce and online marketing tools available today, but in the rush to jump on the Internet bandwagon, many small businesses have failed to realize the advantages and benefits this medium can provide by ignoring some fundamental marketing principles that can make or break a small business."

More papers on Small Business Marketing Strategies:

• Research Paper # 111717 : "Small Business Vs. Big Box Stores"
• Research Paper # 55331 : "Marketing Challenges for Small Businesses"
• Essay # 59482 : "Marketing Strategy for a Cheese Producing Business"

APA Citation:

MLA Citation: