Sleeman Breweries

Paper Summary:

This paper examines the levels of consumption in different areas and the sales domestic and foreign beer. The author points out competition, advertising, trade issues, and other matters related to the industry and how it operates. The paper features Sleeman Breweries, its history and products including recent product launches.

From the Paper:

"According to statistics developed by the Brewer's Association of Canada, beer consumption in Canada has fallen every year since 1975. However, brewing and the marketing of beer represents 1.2 percent of Canada=s GDP, which in dollar terms of $11.5 billion. More than one in every hundred Canadians depends on brewing for their livelihood, whether directly or indirectly ("Are Canadians Big Beer Drinkers?" paras. 4-6). However, a survey taken in 2004 showed that alcohol consumption in Canada was on the rise as total volume sales of alcoholic drinks increased 4.3 percent in 2003 and 7.1 percent in current value terms. This trend was accompanied by the fact that consumers were turning to more expensive, premium products across the board, and the aging of the population was sis shift as older consumers sought more sophisticated premium wine and spirits."

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