Shopping Online

Paper Summary:

The paper discusses shopping online and explains that the method of communication for exchange has become simpler through the fastest method of exchange presently available - electronic communication.
The paper relates that the nature of the economy is changing and in the new situation it is becoming important for companies who want to be leaders in the economy to master multi-channel marketing.The paper discusses the structure, advantages and disadvantages of multi-channel marketing. The paper concludes that online shopping has fared better than conventional shopping even in a conservative market like England. Thus there is potential in electronic marketing when it is used as a part of multi-channel marketing and used in a manner to protect the organization's profitability.

Contents:
Executive Summary
Introduction
Structure of the Electronic Marketing Channel:
Advantages of Electronic Marketing Channel
Disadvantages of Electronic Marketing Channel
The Combination of Online and Retail Shopping - the Multi-Channel Marketing Environment
The Future of Online Shopping
Conclusion and Recommendation

From the Paper:

"With the advent of modern computers, electronic marketing has gained tremendous advantage which is being boosted further through the facility of the Internet now spreading out to be within the common man's grasp. Like all other media, the average man also views the computer, combined with the Internet as a medium through which he can gain a lot of information, and this attitude has come through the general use that the computer is put to, especially electronic mail. At the same time, there have been efforts to sell items to the average man through the computer since it is relatively easy and inexpensive to use as a medium."

More papers on Shopping Online:

• Research Paper # 109324 : "Internet Shopping"
• Comparison Essay # 69433 : "Online Shopping vs. Traditional Shopping."
• Research Paper # 92718 : "Shopping Centers"

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