Paper Summary:

The paper examines the factors and elements that are related to customer satisfaction. The paper focuses on the differential data relating to gender and age differences in customer satisfaction. The paper reveals how many factors impact the satisfaction of customers including the shopping mall design, location, stores availability, entertainment availability and availability of places to rest and for children to play. The paper also discusses pricing, stock, environment, configuration, whether the store has online Internet shopping and the culinary offerings of the shopping mall.

Outline:
Bigger "Mega' Centers Customer-Preferred
Branding and Image are One-in-the-Same
Lack of Effective Planning Leads to Irrational Development Patterns
Teens, Preferences and Satisfaction Attributes of Shopping Malls
Gender-Focused Research and Customer Satisfaction Variables
Successful Pricing-Strategies
Store Design and Customer Satisfaction
Internet Shopping and the Impact on Traditional Store Shopping
Design of Shopping Mall (Location and Design Factors)
Summary of Review of Literature

From the Paper:

"A press release in 2005 related that "in the next two years the total retain spending in UAE is expected to grow to AED 35bn (US$9.5bn) from the present level AED 26bn (US$7bn) or a growth rate of 35%." (Dubai Women's College, 2006) Furthermore the Dubai shopping centers have grown from 2 only one decade ago to approximately 35 shopping centers and ten of them stated to "fall under the category of "Mega" centers, hosting almost every major brand label around the world... [with a reported] retail space...estimated at 2 million square feet...[which incidentally] is "one of the highest per capita availability in the world.""

Sample of Sources Used:

• Kista Science City - Mobile City (2006) Case Study - Appear Networks Online available at: http://www.appearnetworks.com/IMG/pdf/Cisco_Appear_Kista_Wireless_City_Case_Study.pdf
• Online Retailing Strategies for a Shopping Mall in Dubai (2006) Dubai Women's College - Question Pro Online available at: http://www.questionpro.com/academic/online-survey-research-Online-retailing-strategies-for-a-shopping-mall-in-Dubai.html.
• Dennis, Charles, et al (2002)Measuring image: shopping centre case studies. The International Review of Retail, Distribution and Consumer Research Vol. 12, No. 4 October 1 2002. Routledge - The Taylor & Francis Groups.
• Wang, S.; Yongchang, Z. and Wang, Y. (2006) Opportunities and Challenges of Shopping Centre Development in China: A Case Study of Shanghai. Journal of Shopping Center Research 2006 Vol, 13, Iss.1 Link available at: http://www.reuw.washington.edu/JSCR/index.php?action=print_home.
• Wilhelm, Wendy Bryce and Mottner, Sandra (2005) Teens and Shopping Mall Preferences: A Conjoint Analysis Approach to Understanding the Generational Shift Toward an Experience Economy. Journal of Shopping Research. Vol. 12 No. 1, Spring/Summer 2005.

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