Re-intermediation in the Travel Industry

Paper Summary:

This paper discusses U.K. tourism in general, and travel agents in particular. It specifically focuses on the differences between traditional travel agents, on the one hand, and e-tourism, on the other hand. The paper also presents future trends in the field, together with recommendations designed for improving travel agents' activity.

Table of Contents:
Abstract
Introduction
The Importance of the Research
Research Problem Definition
Research Scope
Establishing the Objectives and Hypotheses of the Research
Pre-estimating the Value of the Information Gathered from the Research
Selecting Information Sources
Selecting the Information Collection Method
Research Methods for Each Objective
UK Travel Industry Analysis
U.K. Tourism General Situation
Travel Statistics
U.K. Travel Industry Structure
Travel Agency Organization
E-Tourism
Intermediation and Re-intermediation in the Travel Industry
Literature Review
The Intermediation, Disintermediation and Re-intermediation Theory
Identifying the differences between high street
Advantages and Disadvantages of Both Types of Companies
Establishing the profitability of both types of companies
Determining the future of the two businesses
Determining the power of e-business
Traditional Travel Agents SWOT Analysis
Online Travel Agents SWOT Analysis
Primary Research
Questionnaire Discussion
Conclusions and Recommendations

From the Paper:

"There are several organizations, both private and governmental, that periodically conducts studies on the travel industry. Private research organizations conduct thorough studies that offer thorough information on this market. Governmental sources can also be accessed for data on the subject, but less thorough. The government did not pay sufficient attention to travel market research, which leads to the lack of significant official data. However, the government is committed to changing this situation, as research project proposals have been discussed."

Sample of Sources Used:

• Anckar, B. (2003). Consumer Intentions in Terms of Electronic Travel Distribution: Implications for the Future Market Structures. E-Service Journal. Indiana University Press. Available at http://muse.jhu.edu/login?uri=/journals/eservice_journal/v002/2.2anckar.html.
• Britain Inbound. Overall Market Profile (2008). Retrieved March 10, 2008 from http://www.tourismtrade.org.uk/Images/InboundFINAL_2008_%20BritInbound3F_tcm12-40935.pdf.
• Chircu, A. & Kauffman, R. (1998). Strategies for Internet Middlemen in the Intermediation/Disintermediation/Re-intermediation Cycle. University of Minnesota, USA. Retrieved March 12, 2008 from http://misrc.umn.edu/wpaper/WorkingPapers/ck_em_MISRC_WP_1999.pdf.
• High street agents still have a future (2007). Goliath online. Retrieved March 10, 2008 from http://goliath.ecnext.com/coms2/gi_0199-4413434/High-street-agents-still-have.html.
• Internet travel tightens its grip: high street travel agents could be threatened by the increase in popularity of online travel agents and their commitment to relationship marketing (2007). The Alacra Store. Available at http://www.alacrastore.com/storecontent/bni/25304681.

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