An analysis of radio frequency identification (RFID) and its relationship to Wal-Mart.
Written in 2008; 1,113 words; 7 sources; MLA; $ 38.95
Paper Summary:
This paper discusses the effect that technology has on Wal-Mart. It discusses what radio frequency identification (RFID) means to Wal-Mart and its potential effect on the general public. The paper briefly looks at the Uniform Code Counsel and UCCnet. It also discusses Wal-Mart's software, the sale of transaction data and what can be found on the Wal-Mart website.
Table of Contents:
Abstract
Introduction
Summary
Radio Frequency Identification Acceptance
UCCnet Takes a Stand
Wal-Mart on the Web
Wal-Mart Software
Selling of Consumers' Transaction Data
Conclusion
From the Paper:
"It is not hard to find and buy consumer information. Today, many companies sell consumers information as a means to generate revenue. Customer's information is also use as a marketing tool to draw customers. Many consumers disapprove of selling their data especially if they will not gain or benefit from it. According to John Rendleman, "Information is worth a lot of money. The Direct Marketing Association--the trade group that represents the companies that market their products using offers delivered via mail, telephone, magazines, the Internet, radio, or TV--says companies spent $191 billion in2000 on direct-response advertising solicitations. Those efforts produced $1.7 trillion in revenue" (Rendleman, 2001). Thou there is lots of money in selling transaction data, Wal-Mart decided to stop selling general sales data to six market-research companies that combined the data with information from other companies to create industry-wide reports on retail sales trends (Rendleman, 2001). In the report, Rendleman reports that a spokes person from Wal-Mart pointed out that, "Our competitors were getting more out of the third-party aggregation than we were, so it made more sense for us to stop" (Rendleman, 2001)."
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