Public Relations

Paper Summary:

The paper discusses how crisis management has grown and evolved since public relations was first conceived in dealing with organizational and governmental crisis management. The paper provides a literature review and shows how new and strategically suitable methods for coping during crisis management are required by today's public relations management. The paper explains that an effective public relations manager will turn to those in the legal department and other departments throughout the organization through establishment of an ongoing dialog. The paper demonstrates how this increases the likelihood that the manager will have the benefit of a multi-dimensional perspective during the management of the crisis.

Outline:
Objective
Introduction
Discussion and Conclusion

From the Paper:

"The work of Mark Schannon entitled: "Issue Management: Trying to Create Rational Explanations in a Non-Rational World" states that millions of dollars are spent each year in the attempt to answer the questions that are asked in relation to crisis management by the organization. Schannon states that: "Sophisticated research, econometric analyses, media analyses, NGO analyses, and past and future trends are scoured" in the attempt to answer questions of crises management. Schannon reviews the convention issues management model which was used by many organizations and specifically used by the Public Affairs Council until about 2001."

Sample of Sources Used:

• Chong, M. (nd) Crisis communication through the years: A preliminary analysis of articles in the Business Source Premier database (1981-2005)
• Coombs, T.W. (2004) Impact of Past Crises on Current Crisis Communication: Insights from Situational Crisis Communication Theory. Journal of Business Communication 2004, July.
• Health, R.L. (2002 ) Handbook of Public Relations.Hillsdale, NJ, 1989b, pp. 111-131.
• How to Write a Brief for a Public Relations Consultant (nd) Australian Government - Department of the Prime Minister and Cabinet, Government Communications Unit. Online available at: http://www.gcu.gov.au/code/pdf/how_to/public_relations.pdf.
• Kent, M.L. and Taylor, M. (2002) Toward a Dialogic Theory of Public Relations. Public Relations Review 28 (2002) 21-37.

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