Examines how emerging communication technologies are affecting the practice of public relations and relates their use to marketing professional athletes and artists.
Written in 2009; 3,485 words; 7 sources; APA; $ 98.95
Paper Summary:
This paper explains that public relations (PR) professionals are using new communication technologies, such as web casts, pod casts, RSS feeds, text messaging, video capabilities, blogs, Wikis, and other web mediated methods. The paper reviews the history and traditional tools of PR and then describes the orchestrated marketing and PR campaigns of artists and athletes, including Diego Armando Maradona and David Beckham. The paper further relates that these campaigns whave relied on integrated marketing communications (IMC) strategies and programs that sought to further these players' unique characters and value as athletes. The paper stresses the importance of Web 2.0 applications in building an IMC strategy. Two tables are included with the paper.
Table of Contents:
Introduction
Aim
Approach
Public Relations' Origins and Evolution
Strategies, Techniques and Tools Used in Early Public Relations
Internet Evolution Sets the Foundation for Social Networking
Models and Tools Used in New Public Relations Campaigns and Strategies
Public Relations and Social Networking
Social Networking and Transparency: Can't Have One without the Other
Figure: Web 2.0 Explained
Professional Artists and Athletes
Athletes' Use of PR
Maradona's PR Strategies
Summary
Appendix: Web 2.0 Applications
From the Paper:
"Both athletes and celebrities however are realizing that social networking gives them the chance to be much more interactive with their fans, in addition to being able to practice damage control if their lack of judgment gets them into problems. Consider the use of blogs by Brittany Spears, Lindsay Lohan and Paris Hilton, the bad-girl trio of the last two years. All of them owe the start of their careers to the successful execution of a series of IMC campaigns that were both driven by new album releases, and events including concerts."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Public Relations (PR)", Essays on "Public Relations (PR)", Research papers on "Public Relations (PR)", Student papers on "Public Relations (PR)", Book reports on "Public Relations (PR)", Dissertation on "Public Relations (PR)", Thesis on "Public Relations (PR)", Summary of paper on "Public Relations (PR)", Articles written on "Public Relations (PR)".
Look for more research papers, essays and book reports on