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Production Chains


# 105732
Production Chains
A research document on production chains using the Coca-Cola company as an example.
1,846 words (approx. 7.4 pages) | 16 sources | APA | 2008 United States


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Paper Summary:

The paper discusses the role of the production chain in any business and the role that it plays in the manufacturing cycle. The paper highlights that it is important that the production chain is
efficiently managed and utilizes the Cocoa Cola company for its research.

Outline:
Statement of the Problem
Production Chain Management
Why Use Production Chain Management?
Marketing Strategy
Utilizing the Internet
The Marketing Mix
Third-Party Providers and Logistics Management
Just-in-Time Inventory
Methodology - Qualitative Research

From the Paper:

"There are six essential factors of production chain management and seven components. The six essential factors are consumer demand, information and communication technologies, globalization, competition, government regulations, and environmental concerns. As for the seven components, these include suppliers, procurement, manufacturing, order management, transportation, warehousing, and customers. All of these are significant and important, because they work with one another and tie into each other very strongly. If there is a breakdown in one of these areas, other areas are affected by it."

Sample of Sources Used:

  • Adler, P. A. & Adler, P. (1987). Membership roles in field research. Newbury Park, CA: Sage.
  • Agrawal, M.K. & Park, M.H. (2001). Getting smart about supply chain management. The McKinsey Quarterly, (1): 22.
  • Cavusgil, S., Zou, S. & Naidu, G.M. 1993. Product and Promotion Adaptation in Export Ventures: An Empirical Investigation. Journal of International Business Studies 24, 3: 479-506.
  • Fisher, Marshall L. (1997). What is the right supply chain for your product? Harvard Business Review.
  • Giddens, A. (1990). The consequences of modernity. Stanford, CA: Stanford University Press.

Cite this paper

APA Citation:

Production Chains (2012, February 09). Retrieved February 11, 2012, from http://www.academon.com/Research-Paper-Production-Chains/105732

MLA Citation:

"Production Chains" 09 February 2012. Web. 11 Feb. 2012. <http://www.academon.com/Research-Paper-Production-Chains/105732>




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