Privacy, Principles & Permission

Paper Summary:

This paper examines the ways in which technology continues to advance as the new age develops. The author draws on the permission marketing strategies that are currently being adopted by many online companies. The dynamics and questionable security of online direct marketing strategies are further explored. In addition the principles of permission marketing are examined using American Airlines as a case in study. In conclusion, this paper reviews the rapid succession of changes in the past in the E-commerce Environment past and finally discusses the future of this environment.

Table of Contents

Current E-Commerce Environment
The Dynamics of Online Direct Marketing
The Principles of Permission Marketing
Permission Marketing Personified
Future E-Commerce Environment

From the Paper:

"The permission marketing strategies that are currently being adopted by many online companies are contributing greatly to the ultimate removal of this obstacle, for its basic principles promote trust and foster security by nurturing a relationship between buyer and seller that incorporates mutual respect and reliability. Seth Godin, in his observations concerning permission marketing, calls those who practice this type of strategy "farmers" while referring to those that cling to old direct marketing techniques as "hunters" (Smith 92).

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