Primary Factors that Affect Choice of Fast Food

Paper Summary:

This paper presents a research paper that discusses the the impact that culture has on the consumption of fast food and compares the difference in buying behavior in different countries. The paper investigates the major factors that affect customer's choice in fast food and comments on the relationship between food consumptions and health. The paper includes tables and figures.

Outline:
Objective
Introduction
Background of the Study
Methodology
Introduction
Research Questions
Literature Review

From the Paper:

"Globalization is greatly changing society and culture all around the globe in terms of consumer choices, lifestyle, individual preferences, socialization and custom and at the same time all of these factors are individualizing and changing specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, and others. In short, understanding factors affecting consumer choices regarding fast food is a complex focus of research because many diverse and various factors must be taken into consideration in terms of fast food and indeed the non-foodness' of fast food must be examined. 'Non-foodness' is a term coined in the work of Kwan which is a term used to refer to other reasons that fast food is chosen for consumption among consumers internationally."

Sample of Sources Used:

• Balasubramanian, D. (2008) Fast Food: Faster Way to Ill Health. The Hindu 10 Jan 2008. India's National Newspaper. Online available at: http://www.hindu.com/seta/2008/01/10/stories/2008011050171400.htm
• Dindyal, Shiva; and Dindyal, Sanjay (2008) How Personal Factors, Including Culture and Ethnicity, Affect the Choices and Selection of Food We Make. The Internet Journal of Third World Medicine. Online available at: http://www.ispub.com/ostia/index.php?xmlFilePath=journals/ijtwm/vol1n2/food.xml
• Fast Food Nation Book Review (nd) http://www.complete-review.com/reviews/food/schlosse.htm
• Fast food Reports (nd) http://answers.google.com/answers/threadview?id=334236
• Fast Food: Faster Way to Ill Health (2008) The Hindu 10 Jan 2008. Online available at: http://www.hindu.com/seta/2008/01/10/stories/2008011050171400.htm

More papers on Primary Factors that Affect Choice of Fast Food:

• Essay # 97172 : "The Popularity of Fast Food"
• Persuasive Essay # 99704 : "The Effects of Fast Food on Health"
• Essay # 40531 : "The History of Fast Food"

APA Citation:

MLA Citation: