A research paper on the primary factors that affect choice of fast food
among individuals of different countries, highlighting the differentiations in health perspectives related to consumption of fast food.
Written in 2008; 7,473 words; 17 sources; APA; $ 164.95
Paper Summary:
This paper presents a research paper that discusses the the impact that culture has on the consumption of fast food and compares the difference in buying behavior in different countries. The paper investigates the major factors that affect customer's choice in fast food and comments on the relationship between food consumptions and health. The paper includes tables and figures.
Outline:
Objective
Introduction
Background of the Study
Methodology
Introduction
Research Questions
Literature Review
From the Paper:
"Globalization is greatly changing society and culture all around the globe in terms of consumer choices, lifestyle, individual preferences, socialization and custom and at the same time all of these factors are individualizing and changing specific aspects of marketing for fast food restaurants such as McDonald's, Kentucky Fried Chicken, and others. In short, understanding factors affecting consumer choices regarding fast food is a complex focus of research because many diverse and various factors must be taken into consideration in terms of fast food and indeed the non-foodness' of fast food must be examined. 'Non-foodness' is a term coined in the work of Kwan which is a term used to refer to other reasons that fast food is chosen for consumption among consumers internationally."
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