Presidential Election and TV

Paper Summary:

This paper analyzes the effect that television has on the voting public at the time of a presidential election. It focuses on how much viewers are influenced by what they see and hear on the television. The paper examines the question of whether or not voters make their decisions based on an understanding of the issues, or if issues no longer count in the presidential race, but rather votes are bought by professional image makers, pollsters and spin doctors.

From the Paper:

"Since it first began, communication research has gone through a number of different phases. Early work sought to uncover evidence of a strong, direct media influence that led to changes in individuals' behavior. When voting studies in the 1940s and 1950s found that the findings were mixed on the effect of this persuasive influence, mass communications researchers focused on understanding more about the nature effects and the more subtle aspects of the mass media's influence."

More papers on Presidential Election and TV:

• Essay # 18886 : "TV and Presidential Elections"
• Research Paper # 17583 : "Presidential Elections"
• Essay # 58282 : "Advertisements in Political Campaigns"

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