A comparison between males and females from a psychological perspective.
Written in 2003; 1,243 words; 7 sources; MLA; $ 42.95
Paper Summary:
This paper discusses whether gender-related preference hold true. It then determines the perceptions each sex has of the opposite sex's preferences in body type. The paper discusses results from an online questionnaire relating to body type preferences and perceptions, which was answered by volunteers.
Table of Contents:
Abstract
Method
Participants
Design
Materials and Procedure
Results
Discussion
From the Paper:
"In today's information age, we have been exposed to a successful marketing campaign by the fashion industry which makes being thin an ideal. The slim body type seen widely in advertisements and fashion magazines has become an idealised cultural norm (Gordon, 1988 cited by Lamb, Jackson, Cassiday, & Priest, 1993). It has been shown that women who represent the ideal feminine body type in American culture (such as beauty queens and models) have become thinner over the last few decades. The ideal figure is now below the actuarial norm (Lamb et al., 1993)."
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