Popular Culture

Research Paper # 95987

Communication
Sociology
Sport

Popular Culture

A popular culture analysis, with a focus on sport.

2,631 words () | 10 sources | MLA | 2007 South Africa

Paper Summary:

This paper explains and defines popular culture in terms of its historical development and social meaning. The idea of a qualitative content analysis is also explained and a qualitative content analysis of sport and certain overlapping forms of popular culture is then conducted.

Outline:
Introduction
Popular Culture
Historical Development
Defining Popular Culture
Qualitative Content Analysis
Sport
Qualitative Content Analysis Of Sport
Contextualisation
Social Context
Political Context
Economic Context
Historical Context
Conceptual Analysis
Ideology
Hegemony
Representation
Globalisation
Interrelatedness
Conclusion
Sources Consulted

From the Paper:

"The wealthy corporations of the world mostly produce modern day popular culture in bulk, whereas in the past, popular culture was produced and used by individual people. This idea of bulk selling can be seen in the television and film cultures specifically. In this way, modern popular culture is produced to be used as a product for consumption of the masses. In the past, all societies have had forms of popular culture (Gitlin, 1981). Since the early part of mans history, people have begun to spontaneously create forms of popular culture. Early man created artistic expressions of meaning in the form of cave art, which served as art, as well as a primitive form of writing. In ancient Rome, the people were accustomed to seeing street shows and singers in travelling carnivals. These examples translate into forms of high culture in modern times."

Sample of Sources Used:

Du Plooy, GM. 2001. Communication research: techniques, methods and applications. Kenwyn: Juta.
Fourie, PJ. 2001a. Media Studies. Volume 1: institutions, theories and issues. Cape Town: Juta.
Fourie, PJ. 2001b. Media Studies. Volume 2: content, audiences and production. Cape Town: Juta.
Gitlin, T. 1981. Television screens: hegemony in transition, in Cultural and economic reproduction in education. London: Routledge.
Hartley, J, Goulden, H & O'Sullivan, T. 1985. Making sense of the media. Popular culture and the teaching of media studies. London: Comedia.