This paper analyzes the strategies of AstraZeneca and Novartis in order to develop a strategic plan for Pfizer.
Written in 2009; 1,759 words; 9 sources; APA; $ 56.95
Paper Summary:
The paper examines how two major players in the pharmaceutical industry, AstraZeneca and Novartis, transformed their weaknesses and threats into strengths and opportunities, while focusing on differentiation for a competitive advantage. The paper uses these strategies to recommend a plan for Pfizer to be able to remain a strong competitor in the field of pharmaceutical research and development.
Outline:
Introduction
Issues and Strategies
AstraZeneca
Novartis
Opportunities for Pfizer
Conclusion
From the Paper:
"AstraZeneca believes a weaknesses is "exposure to 'me too' and 'indirect' competition" (Marketline, 2008). This weakness results from several companies working on drugs of the same classification or mechanism of action. Like Pfizer, AstraZeneca has a top selling statin, Crestor, for cholesterol reduction. To circumvent competition for this statin, AstraZeneca "has initiated clinical trials in a bid to highlight any benefits Crestor holds over the current market leader" which is Pfizer (Marketline, 2008). At present, AstraZeneca studies have demonstrated that their drug provides benefit to patients that other drugs in this same classification lack. Through product differentiation, AstraZeneca continues to drive sales growth."
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