Petco Company

Paper Summary:

In this article, the writer examines the company Petco, a chain of pet stores offering a full line of merchandise, from the animals themselves to housing, feed and toys for pets. The writer discusses the pet industry as a whole, looking into its history. The writer then explains how Petco grew and expanded into a national chain and looks at this company that has played a leading role in reshaping the industry. The writer concludes that Petco has gained a leading position in the pet superstore segment and has made good use of advertising, promotions, and other marketing tools to attain and maintain this position. Further, the writer notes that the marketing for the company's stores has helped make it the number two pet store chain in the country.

Outline:
Description of the Industry
Historical Development
Current Status
Future Outlook
Description of the Organization
Historical Development
Current Status
Micro-environment
Target Market
Conclusion
Works Cited

From the Paper:

"The pet store has long been a staple in the retail market, with small single stores in cities across the country selling pets and pet supplies to consumers. Pets have been an important part of many households in America for a long time. In early America, animals were commonly part of farms, with many animals kept for pets. Some dogs served both as pets and working dogs, a dual role that continues to this day on farms and ranches across the country. As more and more people moved into urban regions, they brought animals along as pets. Dogs and cats are the most common pets in American households, followed by fish and birds. Among the other creatures kept as pets are snakes, lizards, and even certain types of pigs. These animals have to be fed, and stores emerged to sell food products for these pets. Industries developed around producing healthy foods for pets, showing that people were willing to spend a good deal of money to provide for their pets."

Sample of Sources Used:

• "Client Case Studies: PETCO." The Phelps Group (2006). March 29, 2006. http://www.thephelpsgroup.com/cs_petco.asp.
• "First Pet Life Has Partnered With PetCo, Announces the OTC Report." Market Wire, June, 2005. March 28, 2006. http://www.findarticles.com/p/articles/mi_pwwi/is_200506/ai_n13647981.
• "Fun Pet Statistics". American Pet Association. 2006. http://www.apapets.com/petstats2.htm.
• Grier, Katherine C. Pets in America. University of North Carolina Press (2006). March 29, 2006. http://uncpress.unc.edu/chapters/grier_pets.html.
• Mayer, Caroline E. "A Growing Marketing Strategy: Get 'Em While They're Young." Common Dreams News Center (1 April 2006). March 29, 2006. http://www.commondreams.org/headlines03/0603-11.htm.

More papers on Petco Company:

• Term Paper # 149394 : "Management Accounting at Ford Motor Company"
• Analytical Essay # 2888 : "Pharmaceutical Company and Industry Analysis"
• Essay # 89249 : "Hudson's Bay Company's Success"

APA Citation:

MLA Citation: