Perdue Farms, INC.

Paper Summary:

This paper analyzes many aspects of Perdue Farms' business plan and approach to the poultry industry. The author examines both past performance of the company in light of the changes in the US meat industry, and makes projections for the future. Also considered are ethical issues Perdue Farms must face. The paper includes colorful charts and graphs that describe Perdue's market share.

Industry Evaluation
The Poultry Industry
Market Share of Perdue
Managerial Analysis
The Developmental Stage
Purdue Management, Marketing, Operations, and Finance
Ethical Issues and Business Development
Ethical Issues Purdue Faces
Decisions To Be Made
Recommendations For Decisions
Resources

From the Paper:

"Due to growth in demand, and growth in large companies, small companies are slowly disintegrating as they become bought out, or simply go out of business. I strongly believe that at this rate the poultry industry will become several large companies and persist of no small companies what so ever. The demand for chickens in the U.S. will continue to increase but will soon peak. Once peaked, it should hold consistent for the years to come. If Perdue continues to work towards their goals, they will dominate the poultry industry."

Sample of Sources Used:

• Small Business Management, by Timothy S. Hatten. Copyright 2003 Houghton Mifflin Custom Publishing, Boston MA. Supplemental Case - Perdue Farms Inc. (Responding to Twenty-first Century Challenges

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