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Perception and Decision Making


# 93706
Perception and Decision Making
This paper describes the effects of perception on business decisions.
924 words (approx. 3.7 pages) | 1 source | APA | 2007 United States


Paper Summary:

This paper gives an analysis of how perception plays a vital role in the decision-making process of an organization. It examines the effect of perception, shortcuts to perception and how decisions are actually made. Also explored is the impact of perception on moral and ethical decisions.

From the Paper:

"What is perception? Perception is defined as the process by which people organize and interpret their sensory impressions in order to give meaning to the world around them (Robbins, 2005). Perception is basically how each individual views the world around them. What one perceives can be very different from actually reality (Robbins, 2005). The perception of one person will vary greatly from that of another person. Perception can have a huge impact on decision-making and on an organization's behavior in whole."

Sample of Sources Used:

  • Robbins, Stephen P. (2005). Organizational Behavior (11th ed). Upper Saddle River, NJ: Pearson Education

Cite this paper

APA Citation:

Perception and Decision Making (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Research-Paper-Perception-and-Decision-Making/93706

MLA Citation:

"Perception and Decision Making" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Research-Paper-Perception-and-Decision-Making/93706>




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Dec 12, 2005
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