Evaluates the link between voting intention and news consumption; based on research data collected during the 2000 Canadian federal election.
Written in 2004; 4,225 words; 5 sources; APA; $ 112.95
Paper Summary:
The main aim of this paper is to investigate the connection between the amount of attention paid to news coverage in elections by citizens, and the effects of this on voting intention. Analysing secondary source data from the 2000 Canadian federal election, this paper finds that the only significant correlations between voting intention and attention paid to news were found amongst television viewers and newspaper readers. The data shows that the more attention individuals pay to news, the more they move away from being an undecided voter and towards identifying with a party.
Paper Overview
Abstract
Background
Research Question
Rationale for Method Used
Methodology
Design
Procedures
Analysis and Findings
Discussion
Conclusion
Tables, etc.
References
From the Paper:
"Paul Nesbitt-Larking argues that the media love elections because they "possess all the qualities of first class sporting events-provide cheap thrills for the media, who are able to garner much good material for little or no expenditure. Elections are easy because the protocols and rhythms of what will take place have been reasonably well established." If he is correct, then the 2000 Canadian federal election should have had Canadian media salivating. It was momentous for many reasons. It was the first election of a new millennium. It marked the third campaign as incumbent begun by then Prime Minister Jean ChrA(c)tien who, if he won (which he did), would have been handed with his fellow Liberals their third majority government. Finally, adding drama, there was a new, right-of-centre party on the scene in the form of the Canadian Alliance led by a young, charismatic, sea-doo riding leader by the name of Stockwell Day. Arguably therefore, it could be expected that the media would dramatically increase its coverage of the election campaign. By doing so however, the media become not just passive observers of the election, but also active participants and take for themselves the ability to, within newscasts especially, prime the electorate as to which issues are important."
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