PET/CT Scanning System

Paper Summary:

This paper examines whether or not it is convenient for a local hospital to acquire an ultimate technology medical device, mainly a PET/CT scanning system. The paper discusses the benefits and threats of implementing such a device. According to the paper, the PET/CT is one of the latest technological devices in the medical world and is expected to give magnificent results in the diagnosis and treatment of many diseases.

Outline:
Introduction
Vision Statement
Mission Statement
Objectives
Values
Strategies
Programme
Goals
SWOT analysis
Strengths
Weaknesses
Threats
The External Factor Evaluation Matrix
Offerings
Target Markets
Marketing Strategies
Sales Plans
Projections
Technology
Operational Plans
Financial Projections
Conclusions

From the Paper:

"Since a first glance it might be assumed the fact that PET/CT would bring some important benefits to the patients' status and living. Even though, a great disadvantage might be represented by the high cost of the equipment, which has only allowed large hospitals to achieve it Moreover, in order for the very ill persons to be helped, UPMC has developed a mobile PET/CT unit that can be brought next to them. In this way the same equipment is able to be used by more than one clinic and its cost might be shared among them. "The Mobile PET/CT unit is identical to the stationary units, except that the equipment is mounted in a tractor trailer which is parked outside the network locations. Scans are scheduled with your oncologist, and the actual procedure takes place in the trailer" . "

Sample of Sources Used:

• Fusion image: A New Type of Technologist for a New Type of Technology, at http://www.crcpd.org/PET-CT_Fusion_Imaging/PET-CT%20Consensus%20Paper.doc;
• Win-Win Strategy for Mobile PET CT, at http://interactive.snm.org/index.cfm?PageID=4092&RPID=627;
• About PET/CT Scanning, at http://www.upmccancercenters.com/radonc/petct.html;
• PET/CT, atwww.crcpd.org/;
• SWOT Analysis, at http://www.mftrou.com/how-to-do-a-SWOT-analysis.html;

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