Overview and Analysis of E-Commerce

Paper Summary:

This article takes a practical approach to the world of e-commerce. It is meant to give the reader a comprehensive introduction to the unique requirements of operating an e-commerce-based business. It begins with an introduction, defining what an e-commerce business is and how it differs from a regular business venture. From here the paper analyzes the practicalities of operating an e-commerce venture, specifically focusing on the electronic side of business and business-to-business practices, particularly as they relate to such legal issues as jurisdiction and contract law. Next, the paper turns towards risk management, especially as it relates to the legal requirements for privacy protection and security. From here an overview of the various approaches to providing privacy protection and security is provided. Finally, the paper concludes with an overview of e-marketing techniques, using search engine marketing as its main example.

Table of Contents
Abstract
Table of Contents
Introduction
The Unique Legal Concerns Effecting E-Commerce
Privacy, Security and E-Commerce
E-Commerce Marketing
Conclusion
Bibliography

From the Paper:

"Electronic commerce, or e-Commerce can be defined as the buying and selling of products or services over such electronic systems as the Internet. As such electronic systems have grown in popularity and capabilities over the past decades, so has the level of e-commerce that occurs. E-commerce covers a wide array of electronic transactions, including electronic funds transfers, sales, supply chain management, Internet marketing, online transaction processing, electronic data interchange, automated inventory management systems and automated data collection systems, just to name a few.
"Conducting successful e-commerce is more often associated with operating a competent business system more so than it is with the product or service being sold electronically. Examples of key components of a successful e-commerce venture include: a strong management team, post-sales services, a succinct business structure, sound and secure network infrastructure and technology and a well-designed and operational website."

Sample of Sources Used:

• Clayton, Richard, Tomlinson, Hugh. (2001): Privacy and Freedom of Expression. New York: Oxford University Press.
• CompuServe, Inc. v. Patterson, 89 F.3d 1257 (6th Cir. 1996).
• Douglas-Steward, Jeremy. (2001): Annotated National Privacy Principles. BPR Publishers.
• Lientz, Bennet P., Kathryn P. Rea. (2000): Start Right in E-Business: A Step by Step Guide to Successful E-Business Implementation. New York: Elsevier Science & Technology Books.
• Pakroo, Peri H., Repa, Barbara Kate. (2006): The Small Business Start-Up Kit. New York: NOLO Publishers.

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